Consumer Behaviour
Administrative Sciences
Consumer behavior
EN
Description
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:
Book Details
Authors
Michael R. Solomon, Søren Askegaard, Margaret K. Hogg, Gary Bamossy
Publisher
Pearson UK
Publication Date
2019
ISBN-13
9781292245430
Page Count
1024
Language
En
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