E-Commerce 2020-2021: Business, Technology and Society, Global Edition
Administrative Sciences
Business & Economics
EN
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Description
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The en
Book Details
Authors
Kenneth C. Laudon, Carol Guercio Traver
Publisher
Pearson UK
Publication Date
2020-05-08
ISBN-13
9781292343211
Page Count
913
Language
En
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