E-Commerce 2020-2021: Business, Technology and Society, Global Edition

Administrative Sciences Business & Economics EN
E-Commerce 2020-2021: Business, Technology and Society, Global Edition

Description

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The en

Book Details

Authors

Kenneth C. Laudon, Carol Guercio Traver

Publisher

Pearson UK

Publication Date

2020-05-08

ISBN-13

9781292343211

Page Count

913

Language

En

Access Options

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