Principles of Integrated Marketing Communications
Administrative Sciences
Business & Economics
EN
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Description
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and princ
Book Details
Authors
Lawrence Ang
Publisher
Cambridge University Press
Publication Date
2014-01-02
ISBN-13
9781107664081
Page Count
415
Language
En
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