Managing Environmentally Sustainable Innovation

A paradigm shift is happening at this moment. Firms and consumers are aware of the fact that they cause environmental pollution, depletion of resources and are responsible for the dangers involved. At the same time awareness is growing that they need to and will develop the appropriate solutions in the time to come. The idea that sustainable, cyclic businesses are more logical than consumption-oriented and waste-dumping ones seems fascinating to a growing number of people. For this change to hap