Publisher: Pearson Higher Ed
Global Marketing, Global Edition
Warren J. Keegan, Mark C. Green
Pearson Higher Ed, 2019-09-09
For courses in global marketing. Familiarises students with global marketing and the global business environment Global…
Horngren's Financial & Managerial Accounting, The Managerial Chapters, eBook, Global Edition
Tracie Miller-Nobles, Brenda Mattison, Ella Mae Matsumura
Pearson Higher Ed, 2016-01-20
For courses in Financialand Managerial Accounting. Expanding on ProvenSuccess with Horngren's Financial and Managerial …
Macroeconomics, Global Edition
Andrew B. Abel, Ben S. Bernanke, Dean Croushore
Pearson Higher Ed, 2019-12-24
For courses in intermediate macroeconomics. Demonstrating a balanced treatment of both classical and Keynesian economic…
Marketing Communications
Stephen P. Robbins, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Pearson Higher Ed, 2021-01-20
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A Eur…
Principles of Marketing, eBook, Global Edition
Philip T. Kotler, Gary Armstrong
Pearson Higher Ed, 2017-07-17
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highligh…
Software Engineering, Global Edition
Ian Sommerville
Pearson Higher Ed, 2016-03-23
Understand the fundamental practices of modern software engineering. Software Engineering, 10th Edition, Global Edition…